The power of radio to affect chart position
27 Feb 2012

In an interesting shift, an Irish radio interview has led to an ebook edition of a book spiking on Amazon’s bestseller lists. Constable author, Tim Newark, whose book, The Fighting Irish was the subject of a Pat Kenny interview Wednesday 22nd February. By the end of the day the book had climbed to the top of the Kindle Irish History bestseller charts and had spiked in the paperback Irish History Bestseller charts. It remains at #5 on the Kindle chart and #88 on the print bestseller charts a day later. It’s an example of how the immediacy of availability can move units and drive sales for publishers.